How to Upload Clips to Higlight Reel Koptaku

The underground to viral growth on Instagram right now? You guessed it: Instagram Reels.

"Since introducing Reels to our Instagram channel concluding year, we've seen our appointment abound by 280%," shares Later's Social Media Manager, Mel Brittner.

But landing the perfect Reels strategy — and knowing how to use *all* the different features — is no hateful feat.

Nosotros're sharing everything y'all demand to know about Instagram Reels in this ultimate guide:

Table of Contents:

What Are Instagram Reels?
How to Make Reels on Instagram
How to Add together Sound to Reels
How to Access Instagram Reels Insights
How the Instagram Reels Algorithm Works
What Are Instagram Reels Bonuses?
five Things You Need to Know When Creating Instagram Reels

What Are Instagram Reels?

Instagram Reels are short-class, vertical videos that tin exist upward to 60 seconds long.

Instagram users can record and edit together video and photo clips set to music and share them to their Feed, Stories, and the Reels explore page.

The popular video feature is bachelor in the United States and fifty other countries.

Since their inception, Instagram Reels have been an amazing fashion for brands and businesses to flex their creative muscles and add a visual experience beyond a grid post.

And what makes Reels unlike is that instead of user's only seeing Reels from accounts they follow, users see Reels from all Instagram accounts on the Reels tab.

Later is a social media planning and scheduling tool trusted by over 4M brands and creators. Schedule your Instagram, Facebook, Pinterest, Twitter, LinkedIn, and TikTok posts in advance with Later on , for free!

How to Create an Instagram Reel (a Step-by-step Guide):

Since their inception, Instagram Reels have been an amazing way for brands and businesses to flex their creative muscles and add a visual experience beyond a grid post.

Here's how to create your first Instagram Reel in four steps:

Storyboard Concept
Shoot Instagram Reel
Preview and Add Effects
Share Instagram Reel

We're breaking downward all the steps in this post (keep scrolling!) – but if video is more your matter, check out this quick YouTube tutorial :

Stride #ane: Storyboard Your Concept

Y'all know how the proverb goes, failing to programme is planning to fail. And so, before you step in front of the red light, information technology'due south best to put a programme in identify.

Here are some questions to answer and go y'all started:

What topic would brand the most sense for your business or brand – way and styling? Food recipes? Wellness tips?
Are there any that feel like a natural fit for your brand right now?
How will your Reels content be cohesive with your Instagram feed posts or Stories?
Who is your target audition and what blazon of content will speak to them? It could be tutorials, behind-the-scenes, or a "day in the life."

From there, spend time perusing the app and have stock of visuals, text, trends, and aesthetics that y'all could borrow inspiration from.

Once you've got a solid understanding of your management, storyboard your content by breaking down the clips you need to shoot in gild to make the concept work.

That way, yous'll proceeds a visual agreement of how your Reels will turn out – and accept a articulate program to work from!

Step #2: Shoot Your Instagram Reel

At present it'south time to shoot your Instagram Reel.

You tin create and access IG Reels in three different ways:

The Reels tab
Your Instagram habitation screen
The Instagram Stories camera

1. How to Create a Reel From the Reels Tab

To create a Reel from the Reels tab, tap into the Reels tab and press the camera icon on the superlative correct.

2. How to Create a Reel From the Instagram Habitation Screen

To create a Reel from the Instagram domicile screen, tap the "+" on the top correct and coil to the Reels tab at the bottom of the screen.

3. How to Create a Reel From the Instagram Stories Photographic camera

To create an Instagram Reel using the Instagram Stories photographic camera menu, follow these steps:

Open up the Instagram Stories camera and find the Reels icon positioned either between the default Normal style and Create manner or on the bottom carte next to "Story":

Reels tin be recorded in a series of clips, in a single stream, or shot externally and uploaded.

To add external clips from your photographic camera roll to your Instagram Reels, select the "+" icon in the bottom left corner.

To shoot footage internally in the Reels app, hold the recording circumvolve in the middle of the screen.

You tin add music to your footage by tapping the audio icon and searching for a vocal from the Instagram music library. Or, employ your own original sound by simply recording a Reel with information technology.

You tin can as well select which office of a vocal you lot desire to feature.

When you share a Reel with original audio, your audio will be attributed to you, and if you lot accept a public business relationship, users tin create Reels with your audio by selecting "Apply Sound" from your Reel.

From the left sidebar you'll also have the selection to cull the speed of your video (the default is 1x) from .3x, .5x, 1x, 2x, 3x, or 4x.

For hands-free filming, take advantage of Instagram's timer and countdown effect.

The timer allows you lot to tape any of your clips easily-free. Once yous printing record, you'll run into a 3-2-1 countdown, before recording begins for the corporeality of time y'all selected.

You'll also accept the option to align your clips. This tool comes in handy when you're looking to create seamless transitions between moments in your footage.

To access effects, tap the three stars icon above the record button. There you can browse Instagram's effects gallery.

To easily trim, reorder, or add boosted clips, tap "Edit clips".

To delete a clip, long concord it and press the minus icon.

Afterward is a social media planning and scheduling tool trusted past over 4M brands and creators. Schedule your Instagram, Facebook, Pinterest, Twitter, LinkedIn, and TikTok posts in advance with Later , for complimentary!

Footstep #3: Preview and Add Boosted AR Effects and Text

One time you're happy with the clips, tap on over to "Preview".

To bring your content to life, yous can take advantage of Instagram'southward many effects.

If you're familiar with Instagram Stories tools, you'll recognize about of these tools:

Text: Say more by adding text to your Reels.
Draw: Use the depict tool to add some extra flare.
Stickers: Include captions, GIFs, the time, and a plethora of fun Instagram stickers.
AR furnishings: Search from Instagram's endless gallery of AR effects created by Instagram and creators around the globe.
Filters: Swipe left to admission filters to add to your Reels.
Audio: In instance you missed it earlier, yous can likewise add sound from Instagram's music library at this stage – in improver to recording a voiceover, or adding audio effects.

TIP: Explore trending audio on Instagram by heading to the Reels tab – accept a scroll and notation any tracks that take the "trending" arrow for your next clip.

Pace #iv: Share Your Instagram Reel

Now it'southward fourth dimension to share your creation.

Tap "Next," choose a cover photo and write a captivating caption that speaks to your Reel.

From here, toggle whether you lot'd like to share your Reel to the Instagram Feed. We recommend sharing to Feed for the best achieve.

Next, crop your contour image, as this is how the encompass image will display on your profile'due south grid.

To tag Instagram accounts in your Reel, tap "Tag People" – here yous'll also have the option to invite a collaborator.

If the user accepts your invite to collab, your mail volition be shared with their followers and they'll exist shown as a co-author on the postal service.

You lot tin can likewise rename your audio (if you've created your own), add a location, and toggle "Recommend on Facebook" to increase your reach.

Finally, tap "Share."

And only like that, you've successfully posted your very offset Reel – chore done!

Instagram Reels Dimensions: Recommended Aspect Ratio and Video Size

Much similar Instagram Stories, Instagram Reels are designed to be viewed vertically, full-screen, and on mobile.

With this in mind, it'due south best to create content with an attribute ratio of 9:xvi, and with a size of 1080 pixels 10 1920 pixels.

Shooting and editing direct on mobile is a good way to stick to the optimal dimensions.

Remember, the bottom fifth of a Reel is where the video caption is displayed. Avoid having important visual elements in this section if possible.

Should You Shoot and Edit Reels in Instagram?

When it comes to the Instagram Reels algorithm, creating original content for IG Reels is best.

Just, that doesn't mean you accept to shoot and edit all your footage within the Instagram app.

If you lot're looking to principal transitions and edit content to a specific beat out, it could be easier to save footage to your camera scroll and edit it using a 3rd-party app – before uploading to Reels.

The most beginner-friendly apps for editing Reels include:

Splice
InShot
Videoleap
Beatleap

For the all-time results, add on-screen text, captions, voiceovers, and sound in Instagram after you've uploaded your edit – this will assistance the Reels algorithm to accurately categorize your content, and will also make sure your video is shown on the relevant sound discovery folio.

TIP: Instagram'southward algorithm deprioritizes content that is visibly recycled from other apps (such as TikTok), as well every bit depression-quality video content.

So, it's best practice to create Reels content on Instagram rather than TikTok.

Create a gratis account and offset scheduling your Instagram posts with Afterward today – it'll take less than 5 minutes.

How to Discover and Add Audio to Instagram Reels

Music is a huge part of Reels – just like on TikTok.

There are a few ways to find and add audio to your Instagram Reels:

Scroll through Reels to find trending audio and select "Utilise Sound".
Use Instagram's music library or scan your saved audio.
Search for specific audio clips.
Check out Later's weekly Reels trend resource.

Once y'all observe a expert soundtrack, take a peek at the other videos using that audio and encounter what'southward out there. It never hurts to have inspiration and jump on a trend.

Why Tin't I Access Instagram Reels Music?

If you observe your business relationship doesn't take access to the entire Instagram music library, this could be due to your location, account blazon, device settings, or concern account category.

The majority of business concern account categories have a restricted library due to copyright terms and weather condition, only "Entrepreneur" categories have full access.

If y'all still don't have access to Instagram Reels music, at that place are ways to piece of work effectually it.

Either record original music and audio or edit your video outside of Instagram Reels.

Notation: If you upload original music exterior of Instagram Reels, your videos might not be displayed under the associated Audio folio – which will reduce the visibility of your Reel.

How to Access Instagram Reels Analytics

You can access insights for Instagram Reels. Insights are bachelor in ii areas:

On individual Reels
The Instagram Insights tab

How to Access Instagram Reels Insights on Individual Reels:

To come across how a specific Instagram Reel is performing, follow these steps:

Visit the Reels tab on your contour page and open up a Reel you want to encounter insights on.

From hither, tap the 3 dot icon in the bottom right-hand corner of the screen, and select "Insights."

Here, users can see metrics including:

Plays: The exact number of times your Reel has been played.
Accounts Reached: How many Instagram users saw your Reel.
Likes: How many users liked your Reel.
Comments: The number of comments.
Saves: The corporeality of times your Reel was saved.
Shares: How many Instagram users shared your Reel with another Instagram user or on Instagram Stories.

How to Access Instagram Reels Insights:

To run across how your Reels are performing overall, head to your Instagram profile and select "Insights."

From here, you can scan through and see how your different Reels videos are performing aslope i another.

You tin can organize your Reels insights by:

Comments
Likes
Saves
Reach
Plays
Shares
Reels Interactions

How Does the Instagram Reels Algorithm Piece of work?

Since Instagram Reels feed is entirely made up of suggested content, knowing how the Instagram Reels algorithm works is a major advantage.

The Instagram Reels algorithm favors Reels that:

Accept high engagement (such as comments, likes, shares, saves, and watch time).
Employ creative tools like text, filter, or camera effects.
Have vertical dimensions.
Apply music from the Instagram music library and/or original audio you lot create or find on Reels.

With these positive indicators in mind, it'southward worth creating Reels that:

Are entertaining and fun (i.eastward. delights people, grabs their attention, makes them laugh, or has a fun surprise or twist).
Are inspiring (i.due east. starts a tendency that others can easily participate in).
Are experimental! Try something new, be yourself, and see what works for yous.

On the flip side, the Reels algorithm does not favor Reels that:

Are blurry due to low-resolution.
Are uploaded with a border around them.
Have the bulk of the epitome covered past text.
Do not seeInstagram's Community Guidelines.
Are visibly recycled from other apps (containing logos or watermarks).

With this in mind, it's worth creating high-quality Reels straight in Instagram.

How to Earn from Reels With Instagram Reels Play Bonuses

According to Instagram, "Reels Play bonuses are opportunities for creators to earn money directly from Facebook and Instagram for creating content that their communities love."

It's simple: creators can make coin based on the corporeality of plays their Reel gets.

Equally long every bit you take a business or creator business relationship (and access to the program) all you have to practice is share Reels to Facebook and Instagram. Instagram will pay out on Reels that get at to the lowest degree 1,000 views over a 30-day period.

Annotation: The Reels Play bonus program is currently only available to select creators in the Us.

5 Tips for Creating Viral Instagram Reels

#1: Use On-screen Text and Captions

We know 85% of video on Facebook is watched without sound, so calculation on-screen text and subtitles to your videos is a no-brainer when it comes to reaching more users.

Plus, not only are subtitles great for people who watch without sound, merely they're invaluable for those with hearing difficulties.

To add video subtitles y'all tin use Instagram'due south closed caption sticker.

Tap on the sticker icon and select "Captions."

Information technology may take a few seconds for the sound to transcribe. Once they've pulled through, you can go through and edit the text to make certain it'south all right.

TIP: Make sure your airtight captions are visible in every part of the Instagram app past positioning them in the center of your screen.

#2: Use Trends as Inspiration

Similar to TikTok, Reels come up and go quite quickly.

To hop on a trend before it becomes sometime news, take a few minutes each morning to scroll through the Instagram Reels tab and other creators' profiles to run into what they're sharing.

Is at that place annihilation that seems to consistently pop upwards — a particular song? An audio clip? A trip the light fantastic toe trend?

If then, click on the music to encounter how many other creators accept used the audio. Curl through the videos to get an idea of what the trend is.

Or, bookmark this Reels trends resource updated weekly.

#three: Drive Traffic by Encouraging Viewers to Head to Your Link in Bio

The best style to drive traffic from Reels is by including a articulate telephone call-to-action (CTA) that encourages people to caput to your link in bio.

This could be with on-screen text placement, a exact call-out, in your video explanation, or all of the to a higher place.

Yous tin can utilize a link in bio tool, like Afterward's Linkin.bio, to create a mini landing page with multiple link buttons and clickable images:

This is a great style of getting more value from your link in bio, and information technology only takes a few minutes to set up.

Make the nearly of your Instagram link in bio with Linkin.bio by Afterwards — get started today.

#4: Notice Your Niche and Postal service Consistently

1 of the all-time means to proceeds virality on Instagram Reels is past finding your niche and posting consistently.

There are so many Instagram users with a wide range of interests and hobbies. No affair what your brand or business organization does, there's a niche for you!

If you're a skincare brand, you could product tips tips like @glowrecipe. And if y'all're a bakery, you could go backside-the-scenes in the kitchen like @jennaraecakes:

And even if your showtime few Reels don't garner a ton of traction or engagement, keep going! Only like anything else on social media, it's all most trial and error.

#v: Include 3-v Hashtags

Including 3-5 hashtags can exist a keen manner to assistance the Instagram algorithm "sympathise" your content and serve it to relevant audiences.

For example, using hashtags like #easyrecipes, #mealideas and #dinnerinspiration will indicate to the Instagram Reels algorithm that your content is well-nigh food — which may increase the likelihood of information technology being served to users who are actively engaging with like content.

Every little helps!

Whatever your brand or business, there's a creative opportunity waiting for you lot with Instagram Reels.

Set up to jump in and create your first Instagram Reel? Here are our pinnacle five resources on the After blog to help you become started:

How to Create + Upload Your First Instagram Reels in three Easy Steps
How to Hack the Instagram Reels Algorithm – Co-ordinate to Instagram!
xv Instagram Reels Ideas to Post Today
seven Instagram Reels Predictions for 2022
The Pinnacle Instagram Reels Hacks You Need to Know

Level-up your social media strategy with Later — plan, schedule and automatically share Instagram posts to your feed, for free!

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Source: https://later.com/blog/instagram-reels/